See, the new music biz understands the benefit of creative marketing …
The Jingle Punk All Stars, made up of the crew over at Jingle Punks, who service major networks with relevant music content, show how small music start-ups should self-promote and generally create a broader awareness of their own brand. Simply put, get off your ass and do it yourself.
Check out this crowd interaction. Ain’t no way to repeat this kind of experience, which I got to see solo in the grass on the far left facing the stage. It was amazing to hear Mike Patton give the lyrics to the crowd.
Local NYC songwriter Jerry Fuentes hits various parts of the city every week as part of a video campaign that is building up to his next full-length release.
affordable marketing at it’s best, right heeeere. you can’t capture this kind of realness everywhere.
for more on the “do something small weekly” tip, read FISTFULAYEN.
Check out the new Gorillaz video for their single, “Stylo.” The animated characters appear alongside the one and only Bruce Willis to create a pretty bad ass sequence akin to Willis’ Hollywood action scene days.
It’s all about survival.
Gotta click on the link, since embedding was disabled. Boo.